What do you need to do to be a great public speaker? - I question I've been asked a zillion times with the expectation that I might offer some technical gem. Well my advice never starts with the technical. My advice is always that you first need to get these FOUR BE’s into your head.

Here’s a peek into the psychology that underpins the how you get through the filters we all use to block or allow information to enter our brains - Meta Programs.

No matter what you might think of Apple products or Steve Jobs himself, there is absolutely no doubt that we can learn much from the way he presented Apple products to the world.